What Is The Data Human?
The Data Human is a human-centred way of thinking about data, behaviour, and personalization.
It looks beyond metrics and models to consider intent, context, and experience, and asks a simple question.
Are our data systems designed to understand people, or just to measure them?
This site explores that question through writing, frameworks, and ideas in progress.
The Data Human Index
The Data Human Index is a framework for evaluating how human-centred an organization’s data practices really are.
It focuses on how data practices are experienced by people, not just how they perform on paper.
The Index is built around five dimensions: transparency, consent, clarity, control, and empathy.
It is evolving and shared openly as part of this work.
Latest Writing
Short essays and reflections on behaviour, trust, personalization, and the human side of data-driven systems.
These pieces were originally published on LinkedIn and are collected here to form a more permanent body of thought.
They explore where data-driven systems succeed, where they fall short, and why so many experiences feel out of sync with human expectations.
About
The Data Human is a project shaped by research, teaching, and lived experience inside data-driven systems.
It examines the gap between what those systems promise and how they are actually experienced by the people they are meant to serve.
The About page goes deeper into where this work came from and who is behind it.
Ideas in Progress
The ideas shared here are not presented as finished answers.
They include themes such as behavioural signals, ethical personalization, trust-centred design, and a concept called The Consumer Hypocrisy.
These ideas are evolving and intentionally explored in the open.